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Ad Copy News Archive19-Aug-2008
'Guest Comment: The Japanese Search, Why Don?t We? (Netimperative)What lessons can the UK learn from the thriving Japanese search market? Kevin Ryan, Global content director for Search Engine Strategies and Search Engine Watch, looks at campaigns which are driving people to search ? not just giving URLs in their ad copy.
'Evolution of DRM: streaming services use unencrypted MP3s (Ars Technica) The Electronic Frontier Foundation's Fred von Lohman has found that two sites that stream ad-supported music simply send their users MP3s with minimal steps taken to obscure their content. Read More...
'Yahoo-Google: Both Sides Win, But Google Wins More: Analyst (CBS News)Yahoo's (NSDQ: YHOO) ad deal with Google should help it monetize certain queries better, but analysts have wondered whether Yahoo risks hollowing out its own ad business, as buyers view Google as a one-stop shop. Yahoo has been quick to dismiss the notion that the deal makes it irrelevant, and of course, Google will only have access to limited inventory. Along with the company's latest 10-Q, the ...
'New site raises hackles in magazine industry (KATU Portland)A fledgling Web site called Mygazines.com encourages people to copy and upload popular magazines that are currently on newsstands. Visitors can read high-quality digital copies of dozens of current titles, including People, Men's Health and The Economist, in their entirety.
'Magazine file-sharing site may be copyright time-bomb (The New Zealand Herald)NEW YORK - The magazine industry, already facing a decline in news-stand sales and falling ad revenue, is being besieged by a new foe: digital piracy.
'Former DoubleClick exec to head Glam Media's Japan division (CNET)Yukihiro Yamamura has held executive roles at the Japanese arms of both DoubleClick and Excite, and now will take on the job for the women's media and ad firm.
'Main Menu (DVD-Recordable)The magazine industry, already facing a decline in newsstand sales and falling ad revenue, is being besieged by a new foe: digital piracy. A fledgling Web site called Mygazines.com encourages people to copy and upload popular magazines that are currently on newsstands.
'Google tests mobile ads for YouTube (CNET)Those viewing YouTube videos on mobile devices in Japan and the United States may see advertisements as the search company seeks to expand its ad business.
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