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Ad Copy News Archive18-Aug-2008
'Main Menu (DVD-Recordable)The magazine industry, already facing a decline in newsstand sales and falling ad revenue, is being besieged by a new foe: digital piracy. A fledgling Web site called Mygazines.com encourages people to copy and upload popular magazines that are currently on newsstands.
'Yahoo-Google: Both Sides Win, But Google Wins More: Analyst (CBS News)Yahoo's (NSDQ: YHOO) ad deal with Google should help it monetize certain queries better, but analysts have wondered whether Yahoo risks hollowing out its own ad business, as buyers view Google as a one-stop shop. Yahoo has been quick to dismiss the notion that the deal makes it irrelevant, and of course, Google will only have access to limited inventory. Along with the company's latest 10-Q, the ...
'Guest Comment: The Japanese Search, Why Don?t We? (Netimperative)What lessons can the UK learn from the thriving Japanese search market? Kevin Ryan, Global content director for Search Engine Strategies and Search Engine Watch, looks at campaigns which are driving people to search ? not just giving URLs in their ad copy.
'Yahoo-Google: Both Sides Win, But Google Wins More: Analyst (paidContent.org via Yahoo! Finance) Yahoo's ad deal with Google should help it monetize certain queries better, but analysts have wondered whether Yahoo risks hollowing out its own ad business, as buyers view Google as a one-stop shop.
'Magazines mull legal action to fight digital piracy (Baltimore Sun)Legal experts say Web site run by offshore firm violating copyright laws The magazine industry, already facing a decline in newsstand sales and falling ad revenue, is being besieged by a new foe: digital piracy.
'Evolution of DRM: streaming services use unencrypted MP3s (Ars Technica) The Electronic Frontier Foundation's Fred von Lohman has found that two sites that stream ad-supported music simply send their users MP3s with minimal steps taken to obscure their content. Read More...
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