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Ad Copy News Archive12-Aug-2008
'Front (The Chapel Hill News)An extreme close-up of a leaf fills the billboard, which rises amid a ramshackle strip mall, an overpass, and the parking lot of a big-box store. "Every path leads," the ad copy reads, "to the same place. Nature."
'Yahoo Offers Ad Privacy Button, Expects Few to Push It (E-Commerce Times)Yahoo announced a change in its targeted advertising privacy policy Friday. Beginning in late August, users will be able to opt out of customized advertising on the company's main page. The move is an expansion of the Internet portal's opt-out program for targeted ads provided by Yahoo on third-party networks.
'DJ DGAP-Adhoc: United Labels AG: United Labels AG increases revenue and earnings in first six months of 2008 (Financial.de)United Labels AG / Half Year Results 12.08.2008 Release of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement.
'First-Half Fas-Fax to Show Worsening Circ (Mediaweek)In addition to a recession-like ad decline, publishers are facing one of the worst newsstand performances in recent memory. The twice-yearly estimates the Audit Bureau of Circulations will release on Aug. 11 are expected to show single-copy sales down at least 10 percent, owing to a combination of distribution cutbacks, high gas prices and higher cover prices.
'Ad Track: Marketers jump on the Olympic bandwagon (USA Today)The Ad Team presents its all-Olympics edition, inlcuding an Anheuser-Busch promo and Special Olympics athletes in a Coke ad.
'The Answer Man (Soccer365)After canning head coach Ruud Gullit and president/general manager Alexi Lalas, the near future looks uncertain for the Los Angeles Galaxy. And while Gullit and Lalas are being thrown under the bus, Soccer 365?s pundit Richard Snowden believes more of the blame lies with AEG executive Tim Leiweke but this soap opera shows MLS making headway in the U.S. sports market.
'12.08.2008 - DJ DGAP-Adhoc: United Labels AG: United Labels AG increases revenue and earnings in first six months of ... (4investors)Release of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement.
'Media Blogs & Sites (Circulation Management)Massive layoffs, employee buyouts, ever-decreasing ad revenue, bad economic times. You can?t read an industry magazine, newsletter, email or blog without hearing a new tale of woe.
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