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Ad Copy News Archive11-Aug-2008
'The Classic Rock Magazine Is Switching to a Smaller, Rack-Friendly Size (New York Times)With the Oct. 30 issue, which will go on sale Oct. 17, Rolling Stone, published by Wenner Media, will adopt the standard size used by all but a few magazines.
'Media Blogs & Sites (Circulation Management)Massive layoffs, employee buyouts, ever-decreasing ad revenue, bad economic times. You can?t read an industry magazine, newsletter, email or blog without hearing a new tale of woe.
'The Joke's Over (AdWeek)Late last month, as the Commercial Closet Association -- a non-profit organization promoting the positive use of gay, lesbian, bisexual and transgender references in mainstream media -- celebrated its fourth annual Images in Advertising Awards, the ad industry was under fire for ads that were at best misunderstood and at worst homophobic.
'People: British newsman retires to Danville (The Danville Advocate-Messenger)A recent edition of The Advocate-Messenger carried a small "positions wanted" ad which said the following:
'First-Half Fas-Fax to Show Worsening Circ (Mediaweek)In addition to a recession-like ad decline, publishers are facing one of the worst newsstand performances in recent memory. The twice-yearly estimates the Audit Bureau of Circulations will release on Aug. 11 are expected to show single-copy sales down at least 10 percent, owing to a combination of distribution cutbacks, high gas prices and higher cover prices.
'Ad Track: Marketers jump on the Olympic bandwagon (USA Today)The Ad Team presents its all-Olympics edition, inlcuding an Anheuser-Busch promo and Special Olympics athletes in a Coke ad.
'Community leader signs MOA on AD: (Minda News)DAVAO CITY (MindaNews/09 August) -- Community leaders Christian, Muslim and Lumad peace advocates have come out to defend the Memorandum of Agreement (MOA) on Ancestral Domain (AD) that was supposed to have been signed on August 5 in Putrajaya, Malaysia, affixing their own signatures on a copy of the document in a press conference today.
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